Marketing and automation strategy for xxxSolar, a company dedicated to the sale and installation of solar panels for homes and SMEs.
Summary
A solar energy company sought to increase its sales opportunities in a saturated and highly competitive market. After implementing a digital marketing strategy, managed to improve the lead generation qualified in just 4 months and close sales with a lower cost per acquisition.
Initial problem
Before working with the agency, xxxSolar faced several obstacles:
Sales processes manuals and disorderly.
Slow response to new customer requests (up to 48 hours).
Lack of structured follow-up: many leads “went cold”.
Unreliable business reports and handmade.
Conversion rate stagnant at 8%.
Solution implemented by the Eiji Group Agency
Our Agency designed and implemented a Comprehensive automation of the commercial process, based on CRM, automated workflows, and tracking tools:
1. CRM integration with forms and campaigns
Each lead generated from Facebook Ads, Google Ads, and the website were automatically registered in the CRM.
Automatic labelling according to source, campaign, and stage of the funnel.
2. Automated response and nurturing flows
Shipping immediate and automatic email + WhatsApp to the lead after the enquiry.
Email sequence automated educational materials explaining benefits, case studies, and financing.
Automatic reminders for the sales team.
3. Automatic salesperson assignment system
The CRM assigned the lead to the available salesperson.
Elimination of “manual distribution” that caused delays.
4. Real-time reports
Automatic conversion reports, campaign performance and team performance.
Practical example of lead qualification with AI:
At Eiji Group we have a team working to create AI-powered automation (Chatbots, email marketing, automate processes, etc.). Write to us and we will analyse your needs.
Final results (4 months)
| Metrics | Formerly | Then |
|---|---|---|
| Response time | 48 hours | 5 minutes |
| Conversion rate | 8% | 19% |
| Leads without follow-up | 32% | < 5% |
| Sales team productivity | - | +40% |
| Monthly income | - | +62% |
Thanks to the automation As part of the commercial process, the company xxxSolar closed a 62% more sales without increasing your advertising budget, simply by managing your opportunities more effectively.
“Automation It changed the way we sell. Today, nothing is lost. not a single lead and our salespeople focus on what really matters: closing sales. The results speak for themselves.”
- Carlos, Commercial Director of xxxSolar
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