🌿 Success story: Launching a leading organic brand online
Target
In 2023, three young entrepreneurs decided to create a brand dedicated to organic products for the household: biodegradable detergents, bamboo brushes, natural cosmetics and compostable packaging.
The objective was clear: reduce the environmental impact of everyday consumption and encourage sustainable habits, but without sacrificing design and quality.
Launch strategy
Brand development and storytelling
- A modern, clean and natural visual identity was created (green and earth palette).
- The central concept: “Every purchase, one more root for the planet”.”.
- The real story of the founders was told in networks, humanising the brand.
2. Sustainable online shop
- An e-commerce was developed in Shopify with:
- Smooth user experience.
- Environmental impact“ section showing statistics (litres of water saved, CO₂ reduced).
- Recyclable and carbon neutral 100% shipments.
- Smooth user experience.
3. Digital launch in three phases
- Pre-launch: expectation campaign on Instagram and TikTok with eco microinfluencers.
- Launch: live streaming event with product demonstrations and exclusive coupons.
- Post-launch: email marketing strategy and loyalty points programme “Green”.
4. Educational content and community
- Weekly publications on sustainable living.
- Mini blog with practical guides (“How to make your bathroom greener”).
Monthly eco-challenges to encourage interaction (“").“7-day plastic-free challenge”).
Results (6 months later)
Indicator | Result |
Online sales | +280% on the initial target |
Repurchase rate | 35% of recurring customers |
Organic traffic | +150% thanks to the blog and green SEO |
Community | +45,000 network followers in 6 months |
Collaborations | Partnerships with 5 influencers and 2 environmental NGOs |
Customer satisfaction | 4.9/5 average in reviews |
- More from 10,000 plastic packaging avoided in the first year.
- Planting of 500 trees thanks to the “Buy a kit, plant a tree” programme.
- Certification as carbon neutral company in its second year.
“Our success is not only measured in sales, but also in the number of people who changed their habits thanks to us. The digital connection allowed us to grow without losing our essence: to take care of the planet from the roots.”
- Mariana, co-founder
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