Success story: Digital branding for a cosmetics brand

A small vegan cosmetics company and cruelty-free animal, sought to position itself against established competitors. Your digital presence was limited: social media without a strategy, a poorly defined visual identity, and a website with minimal traffic.

The challenge: build a memorable brand, grow the digital community and generate sales through the online channel.

Objectives

1. Redefining brand identity with an aspirational and sustainable approach.

2. Grow the digital community at Instagram, TikTok, and Pinterest.

3. Boost online sales through educational content and collaborative campaigns.

#1. Value-centred storytelling

• The narrative was created. “Conscious beauty”, highlighting natural ingredients, artisanal processes, and recyclable packaging.

• Stories about the origin of the ingredients (Japanese matcha, Andean calendula, etc.).

#2. Content marketing

• 15-second mini tutorials on Tik Tok.

• “Real routines” with authentic consumers.

• Blog with focus SEO: “How to choose a serum according to your skin type”, “Vegan cosmetics: myths and truths”.

#3. UGC & micro-influencers

• Campaign #GlowConscious where users showed their routine using the products.

• Collaborations with micro-influencers (5–20k followers) aligned with sustainability niches.

#4. Optimised web experience

• Redesign e-commerce with behavioural analysis.

• Virtual tone tester based on uploaded photographs by the user.

📈 Results in 9 months