Success story: leads for high-end real estate

Real estate company specialising in mid- to high-end residential properties was looking to increase its sales opportunities.

Summary

A real estate agency specialising in mid-range residential properties and high, was seeking to increase its sales opportunities in a saturated and highly competitive market.

The property marketing is one of the most competitive sectors in the digital world. In this work, Eiji Group prepared a comprehensive digital marketing strategy, which succeeded in triple the lead generation qualified in only 5 months and close sales at a lower cost per acquisition 34%.

Target

Increase online visibility in key metropolitan areas.
Generate qualified leads (real buyers, not cold enquiries).
Reduce cost per lead and improve the return on investment.
Position the real estate company as a benchmark for high-level real estate content.

1. Local SEO and web optimisation

Website optimisation with a focus on searches such as “houses for sale + city” and “estate agents near me”.
Implementation of schema for properties and reviews.
Creation of landing pages for strategic neighbourhoods.

Partial results:

+180% organic traffic in 4 months.
63 keywords in the top 10, compared to the initial 14.

2. Meta Ads and Google Ads campaigns

Recruitment ads based on similar audience (lookalike) of past buyers.
Advanced segmentation by intention and real estate behaviours.
Dynamic property ads based on availability in CRM.

Partial results:

Cost per lead decreased from €9.20 to €5.70.
1,250 leads generated in 5 months.

CRO and UX optimisation

Improve of product cards with reviews, 360° photos and emotional descriptions.
Implementation pop-up with coupon to capture leads (design newsletter).

Final results (5 months)

Metrics	Formerly	Then	Variation
Monthly leads	160	528	+230%
Cost per lead	9,20 €	5,70 €	-34%
Sales closures	8	21	+162%
Organic web traffic	-	+180%	-

Keys to success

The implementation of a comprehensive digital marketing strategy has allowed this real estate company to increase significantly its sales volume and to position itself as a one of the most visible agencies of their region.
The combination of SEO, targeted advertising and commercial automation proved to be key to convert traffic into real sales. SEO, freeing up 10 h/week of the team.

Customer testimonial

“The Eiji Group Agency has managed to position our real estate agency among the best in the Region and this has contributed to the increase in the number of users interested in new properties for a high purchasing power. ”
- Juan Antonio, Director of the real estate agency