In an environment where digital search is migrating towards responses generated by artificial intelligencebe optimised for generative engines ( GEO) is already essential.
The IA has become the primary source of response for millions of users. By not optimising your content to be cited on Google AI Overviews, ChatGPT or Bing Copilotyou are missing the opportunity to be present right where your customers are looking for information to decide (conversion).
In the Agency Eiji Groupwe have developed a strategic approach that combines Advanced SEO, structured content and semantic optimisation to make your brand stand out and be referenced by AI at key decision points.
Why generative engine optimisation (GEO) matters
- Traditional SEO is no longer enough: Generative engines (GEO) prioritise structured, reliable and semantic content..
- Without the right optimisation, your site can go unnoticed just when users are researching.
- Our strategy is designed to make your content retrievable, referencable and reliable for AI systems.
What our service includes
Customised semantic audit
We map how AIs interpret your content: presence of entities, coverage of topics, semantic structure.
Optimisation for AI responses (page and paragraph level)
- Uncovering the gaps that may be limiting your visibility in search driven by LLM.
- We improved web structure, data density and formatting to facilitate its use in IA summaries.
Technical SEO focused on AI
We adjust schema, sitemaps, internal links and hierarchy to improve indexing by AI and search engines.
Digital PR to increase brand citations
We generate mentions in relevant media that feed into AI systems ( ChatGPT and the artificial intelligence systems of Google ), strengthening signals of trust and reference.
Who is this service for?
ecommerce
Increase the visibility of your products in generative results ( ChatGPT) and attracts customers from the initial search phase through to purchase.
Local business
Highlight your local business in ChatGPTGoogle Gemini, in the AI recommendations.
B2B companies
Position your brand in complex decision making processes, where the AI influences increasingly in supplier research.
Legal services
Gain trust and credibility by being quoted in responses generated on specialised and sensitive topics.
Higher education
Improve the attraction of potential students by appearing in searches for programmes and training options.
Health and well-being
Ensure that your trusted and verified information is present in critical health and personal care consultations.
An approach to making your content retrievable, classified and cited by IA (ChatGPT, Gemini, ). It includes well-structured answers, relevant data and formats suitable for language models.
While the SEO traditional search engine seeks to appear on the first pages of results (the 10 blue links) through keywords, OMG bets on citation and reference in AI-generated responsesThe following are the key elements: actionable, structured and clear.
AI prioritises clear and well-formatted fragments (headings, lists, tables...) that directly answer questions, increasing your chances of being cited. The GEO/AIO ensures that the content is semantically rich, thematically relevant and formatted in such a way that the major linguistic models (LLM) can understand it and display it in AI-generated summaries.
Google's AI systems (and ChatGPT) now evaluate and retrieve specific paragraphs of a website, not just entire pages, for relevance and clarity.
