Marketing strategy and automation for a dental practice
Summary
A dental clinic was seeking increase your first-time visitor numbers and optimise their monitoring process, as they relied on manual calls and management by WhatsApp out of control.
At 12 weeks we managed to implement a strategy of digital capture + automation, generating an increase of 320% in leads and multiplying the consultation attendance rate by three.
Solution implemented by the Eiji Group Agency
Target
Capture more patients interested in:
Invisible orthodontics
Dental implants
Teeth whitening
Reduce the manual work of the administrative team.
Increase the conversion rate from lead → appointment → attendance.
Actions implemented
1. Highly segmented recruitment campaigns
Facebook Ads + Instagram Ads with segmentation by:
Interests in cosmetic dentistry
Age ranges 25–55 years
7 km geographical radius
Creatives with real testimonials and direct CTAs.
Landing pages optimised for conversion:
4-field form
Social proof
“Free initial assessment” offer”
📈 Result: CTR of 3.91% and cost per lead of €2.97.
2. Immediate automation after registration
When a lead submitted the form, a automated sequence via WhatsApp + email:
Automatic WhatsApp (0 minutes)
Welcome message with a human touch.
“Book appointment now” button.
Synchronised calendar.
Confirmation email (1 minute)
Treatment information.
Video doctor's presentation.
Link to reviews.
Automated reminders
24 hours before
2 hours before
Post-consultation with NPS survey and review request
- See here > AI-powered automation
3. Centralised monitoring dashboard
Integration with CRM:
Pipeline from “New leads”, “In progress”, “Appointment scheduled”, “Not attended”.
Automatic labelling depending on behaviour.
Notifications to the team if a lead did not open messages within 24 hours.
Visual example of AI automation for lead qualification:
Final results (4 months)
1. Recruitment
Leads generated: 1.487
Total increase: +320%
2. Conversion
Appointment rate: 27% → 64%
Attendance at consultation: 55% → 78%
Cost per confirmed appointment: 6,80€
3. Productivity
Reduction of the 70% in manual calls.
Estimated savings: 32 hours/month from the reception team.
“We went from spending all day answering messages to having a system that work alone. Not only do we get more appointments, but they also come in. much better prepared. The increase in attendance is impressive.”
- Dr. Marta R., Director of the dental clinic
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