Today we are going to share with you one of our success stories in the Eiji Group Agency.
Our client faced a number of challenges with their website in Prestashop. Although their site had an attractive and functional design, the platform had performance limitations. The main objective of the migration was to maintain the existing design, while significantly improving the usability, ren.htm and capacity to conversion of the shop.
Migration process
Maintaining the original design
One of the crucial objectives was to retain our client's distinctive visual design. We worked painstakingly to replicate our client's web design on the new platform of WordPressensuring that the aesthetics and brand identity remained intact.
Usability improvements
We made improvements to the usability of the category and product pages. By migrating to WooCommerceWe optimised the structure of these pages to make them more intuitive and user-friendly. We simplified navigation, improved the presentation of products and made it easier to search and buy.
The mobile experience is crucial in modern e-commerce, as many purchases are made via mobile. During the migration, we made sure that users could easily browse and shop from their devices.
Improvements in web performance
One of the main objectives of the migration was to improve the performance of the website to increase conversions. We implemented several technical improvements such as optimising loading speed and reducing file size.
These changes not only made the website faster, but also improved the user experience, which contributed to higher conversion rates.
Optimisation of the checkout page
The checkout page is a critical element in any online shop. We simplified this page, reducing the number of steps needed to complete a purchase and making the process more intuitive.
This improvement was aimed at reducing the cart abandonment rate and increase conversions.
Incorporation of new forms of payment
In order to offer more convenience to users, we added new payment methods such as Apple Pay and Google Pay. These options facilitate transactions for customers who prefer to use mobile payment methods, improving the shopping experience and potentially increasing conversions.
Language module with AI
With the objective of selling in other European countries on the horizon, we are incorporating a module of languages which allows you to sell in English, German and French. This module uses artificial intelligence to translate and adapt content, ensuring that messages are clear and consistent in each language.
Results
First sale in less than 24 hours
One of the most encouraging indicators of the success of this migration was the completion of the first sale within 24 hours of the migration. This rapid result underlined the effectiveness of the improvements implemented.
Conclusion
If you are considering a migration of your online shop, either to improve usability, performance or to expand into new markets, at Growth Marketing Agency Eiji Group we are experts.
Contact us to find out how we can transform your online shop and increase your conversions.
