A newly created brand in the LED lighting sector, contact the Digital marketing agency Eiji Group for us to create a launch strategy with customer acquisition professionals.
As a new brand wishing to enter the lighting market, we proposed a launch plan covering the following points:
- Raise awareness of the brand through the online channel.
- Start working on attracting potential B2B leads.
- Location: Spain
- Sector: LED lighting.
To do this, we needed to be clear about who these potential professional clients were, so, through a meeting with the commercial team of the company, let's get those profiles out.
Budgets:
- Investment of €3,000 per month.
- Time contracted: 10 months.
As a newly created brand we had no historical turnover figures, so we came up with different scenarios of sales possibilities.
02. Results
The results started to come after the second month of work. They started to come in potential customers thanks to the digital marketing strategy that was implemented.
It should be borne in mind that as a brand that is actually a manufacturer, the professional customers are recurrent purchases, which is why, the impact on growth of the company is higher.
In terms of brand awareness, we managed to reach more than 100,000 users per month throughout Spain, so that as time went on, many of them were leads started to arrive by this route.
3.000€
Investment
+100 customers/month
Captured on average
+100,000 users
Reached per month
2€ a 5€
the cost per lead
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