A company of LED SIGNS based in Spain aimed to open up frontiers in the French market.
I was mainly looking for professional clients (sign makers, advertisers, event companies, etc.) to present their innovations in LED signs for facades, indoors and outdoors.
You contacted our Marketing Agency so that we could present him with a Action plan to introduce the brand in France and to start winning those first customers in France.
Investment:
- Investment made: 2.000 € / month
- Duration of work: 12 months.
- Country: France
Milestones achieved:
- +500 potential customers gained
- + 1.5 million people reached in the sector.
- 1.5 Mill of € in turnover in the first year at France.
Marketing strategy:
Within the Marketing Plan digital, we started by reviewing the numbers and types of customers the company had in Spain in order to know who we had to reach out to in France.
This led to the creation of 3 lines of digital action:
- Creation of brand campaigns with the aim of publicising the benefits and novelties of the brand.
- Creation of professional customer acquisition campaigns through Google and Instagram.
- Creation of campaigns for Remarketing to re-engage users.
As the months progressed, we noticed that the brand was becoming better known as more and more people were arriving. forms of professionals who wanted to know more about your products and prices via the web and telephone.
2.000€
Investment
+500 potential customers
Achieved
1.5 Mill € 1.5 Mill € 1.5 Mill
Invoiced in the first year
Case Study: Attracting leads with Meta Ads: Sports equipment company
| Indicator | Result | Previous comparison |
|---|---|---|
| Leads generated | 1.850 | +420% vs. previous quarter |
| Cost per lead (CPL) | 3,20 € | -37% |
| Form conversion rate | 21% | +12 p.p. |
| Total scope | 320,000 people | N/A |
| Sales attributed to leads Target | 210 orders closed | +65% in direct sales |
💬 Customer testimonial
“Before working with Meta, our customers came only through recommendations or trade fairs. With the recruitment campaigns, We managed to fill the commercial agenda in two weeks and position ourselves as a modern and approachable brand”.”
- Marta, Marketing Manager
