We increased the sales of an online nautical shop by 187% in 2 months.

The owner of an online shop for products for boatscontacted our Digital Marketing Agency in Murcia because it had a major sales problem.

It was unable to achieve an acceptable level of turnover despite the fact that it had in its online shop more than 4,000 products tucked in.

The online shop was built with Woocommerce and had 1 year life.

We know that there are more and more online shops operating every day and this indicates that competition is increasing in all sectors. We cannot ignore this.

Despite this, in some sectors it is still possible to take out a number of sales acceptable when dealing with unfamiliar brands or websites.

In this specific case, the nautical sector, or rather, boat spare parts, is not saturated in Spain, so with good digital marketing work, good results can be obtained.

Let's find out how we did it in this case in order to multiply your monthly turnover x4.

Investment:

• Investment made: €2,000 / month
• Duration of work: 2 months.
• Country: Spain
• Sector: sale of products for boats.
• Type of website: Ecommerce mounted on WordPress with more than 4,000 products.

Milestones achieved:

• To go from €4,000 of earnings per month to more than 12.000€ from the first month.
• Increase by 190% the number of transactions.
• Increased conversion rate: 43%.

Marketing Strategy

The first thing we did was to check that all the products were synchronising well with Google, through their tool Google Merchant Centerand that the configuration of this was OK.

Once we have checked this point and corrected a few minor problems, we move on to setting up a google Ads campaign specific to bring users with purchase intent to the website.

This led us to achieve the first sales and more importantly, to adjust the audiences to achieve the maximum conversions possible with the budget we had.

The result was that the first month ended with a increase of 48% more income than in the previous month. And the second month improved even more.

As I said at the beginning, not all sectors are the same and therefore, the results you get, either. Here we investigated that there were only 4-5 strong competitors in Spain and the others were small competitors, so the online shop immediately started to have good numbers of views and sales.