One of the last works we have carried out in our Digital marketing agency has been a campaign in Facebook Ads for a online shop of iberian products.
Objective:
The client was looking to see if they could increase sales of their products through social media.
Current situation:
This online shop mainly sells its products through Google, with SEO and with Google Ads campaigns.
The problem was that the owner had noticed a certain stagnation in sales over the last two years.
Therefore, I wanted to see if it was possible to create a strategy of sales through social media, mainly Instagram.
Proposal:
We prepare a marketing proposal on Instagram focused on product sales.
As we wanted to do a test, we proposed to carry out the test. for 2 weeks.
Investment:
- Investment in FB Ads: 321€
- Duration of work: 15 days.
- Country: Spain
- Sector: sale of iberian products.
- Type of website: Ecommerce mounted on WordPress with only 25 Iberian products (ham, shoulder, chorizo, etc).
Milestones achieved:
- 2.204 unique visitors.
- 124 trolleys.
- 22 purchase initiations.
- 3.8 ROAS (€) earned by each euro invested)
Design of the sports project for the Molina Wolves Basketball Club.
We multiply the monthly turnover of a bathroom furniture manufacturer by 2 times.
