It is unthinkable to dispute that in the world of digital marketing, the SEO (Search Engine Optimisation) plays a crucial role in improving the visibility and growth of online businesses. In our Marketing agency in Murcia Eiji Group we are experts in positioning companies in search engines so that they can grow in a sustained and scalable way.
In this article, we will explore one of our success storiesSEO strategy for a company installing solar panels: Inernova. We will discover how, through a strategic and meticulous approach, we were able to significantly increase their presence in search results.This will allow you to position it prominently with relevant keywords against your competitors and generate a positive impact on your business.
Initial situation
When the solar panel installation company came to us, their situation in terms of online presence was quite challenging:
- Without a strategy for Local SEO: The company had never worked on an SEO strategy. This meant that there were no previous efforts to optimise its website for search engines, resulting in low online visibility.
- Website not positioned: The company's website was not ranking in search engines for relevant keywords. When searching for terms related to solar panel installation, the company did not appear among the top results, which severely limited its ability to attract organic traffic.
- Lack of traffic and conversions: As a result of the lack of visibility, the website did not receive a significant volume of traffic. This resulted in an absence of calls and contact forms completed. The company was not generating leads through its online channel, which directly affected its ability to acquire new customers and grow in the market.
This initial situation presented a clear challenge: to increase the company's visibility on search engines in order to attract relevant traffic and, ultimately, to generate qualified leads through form and calls. Our goal was to transform the website into an effective tool for customer acquisition by implementing a local SEO strategy well-structured.
Objectives
- Increase visibility in the search results for transactional keywords related to the installation of solar panels.
- Improve organic traffic of the company's website.
- Generate leads qualified through the organic channel.
Work process
- Analysis and Strategy: The first job for the agency was to know the type of SEO strategy the company needed. In the first instance, a thorough analysis of the company's website was carried out, identifying opportunities for improvement in terms of on-page and off-page SEO. In addition, the team conducted keyword research to identify relevant terms with good traffic potential and planned a phased strategy.
- On-Page Optimisation: A number of improvements to the website were implemented to ensure an optimal experience for users and search engines.
- Creating Relevant Content: A content strategy was developed for the website's blog focused on topics related to solar energy and renewable energies.
- Link building: Implementation of a link building strategy to increase domain authority and improve positioning in search results.
First phase
Initially, the keywords on which this brand was ranking were in very low positions, even reaching the fifth page of Google.
To start SEO strategy, we decided to focus on the local keyword positioning and general. This choice was a strategic one, as the first to address the local market would enable the company to establish a strong presence in its main area of operationwhile general keywords would help broaden its reach to a wider audience interested in solar energy.
Target Keywords
- "solar panels murcia".
- "solar panels in murcia".
- "solar energy in murcia".
- "collective self-consumption
Why these keywords?
- Local positioning: We started working on local keywords such as "placas solares murcia" and "placas solares en murcia". It was crucial to establish a strong presence in the local market of Murcia. This would allow the company to attract potential customers in its immediate geographic area, increasing the likelihood of conversion due to proximity and relevance.
- Relevance and demand: Keywords such as "solar energy in Murcia" and "collective self-consumption" were selected due to their relevance in the sector. In addition, they had a high potential to attract an audience interested in adopting sustainable energy solutions. These keywords had a good search demand, indicating that there was significant interest in these topics within the region.
- Moderate competition: Choosing these keywords was also based on competitor analysis. We identified that, although there was competition, these keywords presented viable opportunities to improve the positioning of our client's website relatively quickly.
Second phase
With the progress made in the first phase, the second phase focused on consolidating and further improving the position of the keywords already positioned. It also focused on introducing new local, more transactional and higher click-through keywords to increase traffic to the website.
- Improve existing positions: Bring the keywords that are already positioned on the first page, such as "solar panels murcia" and "solar energy in murcia", to the top of the search results. This would allow us to capture a greater share of clicks and significantly increase organic traffic.
- Position commercial and/or transactional keywords: Position new local and more transactional keywords, which have a higher purchase intent.
Target Keywords
- "solar panels murcia".
- "installer of solar panels murcia".
- "solar panels installers murcia".
- "installers of solar panels in murcia".
Third phase
In this third phase (current phase), the aim is to establish and maintain keywords with high search volumes and clicks in the top positions on Google. Maintaining these positions is crucial to ensure a steady flow of quality traffic to the company's website.
We set out to positioning the company with national search terms. This meant broadening the range of visibility beyond the local level and starting to appear in national searches, thus attracting a wider audience.
In addition, we are looking for position to the client with keywords related to wind energyanother service that it also offers and which, until now, had not given it visibility. This allows it to diversify its presence in the renewable energy sector and capture a new market segment.
Target Keywords
- "solar panels company".
- "installers of solar panels".
- "wind energy home".
- "wind energy for business".
Conclusions
Thanks to our comprehensive SEO strategyThe company experienced a remarkable increase in its online visibility. It went from only appearing for a few keywords locally and on secondary pages, to appearing nationally at the top of Google for transactional keywords. In addition, the increase in organic traffic, creation of valuable content and lead generation are directly contributing to the continued business growth and success.
It is important to note that, if we want to improve organic traffic acquisition on a consistent basisSEO work must always be accompanied by a content strategy that provides value and interest to users and other companies in the sector.
In this visibility graph we can see how the website has been increasing considerably and steadily. The increase has started since the beginning of the work on a SEO strategy for this solar panel installation company. The vertical axis represents the number of keywords positioned, while the horizontal axis shows the time in months.
This increase in the number of keywords positioned is reflected in a increased visibility of the website in search engines. And even more so if many of these keywords are on the first page of Google.
In addition, the blue line represents the number of keywords that are found on the first page of Google, i.e. in the Top 10. This indicates that not only is the website ranking for more search terms, but it is also ranking for more search terms. reaching higher positions in Google's results. This increase in the number of keywords in the top 10 is crucial, as these positions tend to receive a higher amount of clicks and organic traffic.
Thanks to all this, impressions and clicks from this website have been increasing throughout the strategy process SEO.
This can be seen in this graph, where at the beginning the volume of impressions and clicks was low, reflecting poor visibility and interaction on the company's website. The better a website is positioned, the more visible it becomes to users and the more likely they are to click on it.
Currently this company receives calls and potential customers by formall of them largely of high quality, requesting a quotation for the different services they offer and in relation to the keywords that position the website of this company in the top positions of the Google.
In conclusion:
This success story demonstrates how a well-planned and executed local SEO strategy can have a significant impact on a company's online visibility and performance, generating tangible and sustainable results in the long term.
SEO Success Story: Online pet food shop
| Metrics | Formerly | Then | Variation |
|---|---|---|---|
| Monthly organic traffic | 4.500 | 28.700 | 🔼 +537% |
| Keywords in top 10 | 12 | 164 | 🔼 +1.266% |
| Conversion rate | 1.6% | 3.8% | 🔼 +137% |
| Monthly sales | 120 | 485 | 🔼 +304% |
| Average time on page | 0:45 | 2:10 | 🔼 +189% |
💬 Customer testimonial
“Thanks to the SEO strategy implemented, our ecommerce went from being almost invisible to leading in Google searches. Today SEO is our main sales channel”.”
- Laura G., Director
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