For years, local SEO was relatively predictable. A clinic would optimise its Google listing, get a few reviews, work a few keywords and hope to appear among the top search engine results. That doesn't work the same anymore. The way patients search for medical services is changing rapidly. Today many [...]
The advent of artificial intelligence has radically transformed the way users interact with information. Tools like ChatGPT promised to completely change the search paradigm from keywords to natural conversations. However, recent data shows something surprising: search habits have not changed that much [...]
Table of contents Google finalises its March 2026 Core Update Google has officially confirmed the finalisation of its March 2026 Core Update, one of the most relevant algorithm updates in recent months. As it usually happens with this kind of changes, the impact has been global, but with effects that [...]
Table of contents In today's digital ecosystem, local SEO is no longer solely dependent on traditional factors such as keywords, on-page optimisation or domain authority. With the evolution of artificial intelligence and Google's massive use of machine learning systems, the way in which local SEO is [...]
Table of contents In our marketing agency we have seen how in recent years, SEO and content marketing have undergone a radical transformation due to the emergence of search engines powered by artificial intelligence and generative systems. These systems not only index content, but also interpret it, [...]
Table of contents In digital marketing for local businesses there is one metric that matters more than any other: qualified leads. You can have thousands of visits to your website, many Google impressions or even dozens of clicks on your ads. But if those interactions don't convert into calls, appointments or sales, [...]
Table of contents In recent years Meta (formerly Facebook) has profoundly transformed how ads work. What was once a system where you decided exactly who to show your ads to has now become a system where many of your decisions are treated as “suggestions”, not binding restrictions. This [...]
Table of Contents Local SEO is not a short-term tactic. Companies that consistently dominate local search results - not just for a few months, but for years - apply strategies that go beyond the basics. In 2026, maintaining high rankings year after year requires a combination of discipline, data, [...]
Table of Contents Medical aesthetics, wellness and health businesses are facing a radical transformation in how Google perceives, ranks and displays them in search results. Gone are the days when it was enough to appear in Google's top positions; today Google's artificial intelligence (AI) truly evaluates who you are, [...]
Table of Contents Why is the Local 3-Pack crucial? When a person searches for a local business on Google (for example “plumber in Madrid” or “restaurant near me”), the first visible results are almost always three business profiles accompanied by a map: this is what Google calls the Local 3-Pack. This space [...]
Table of contents Getting visibility in short videos has become one of the main goals for creators, brands and personal projects. In an environment where a lot of content is published every minute, it is not always enough to have a good idea: it also matters how and when a video starts getting attention. Why [...]
Table of Contents Meta Ads (Facebook Ads and Instagram Ads) continues to be one of the pillars of modern digital marketing. Despite the rise of TikTok Ads, Google Performance Max and other platforms, Meta still leads in reach, data and optimisation capabilities. However, the way Meta Ads works has changed dramatically in the last [...]
Table of contents Many companies in Spain invest in Google Ads expecting immediate results. However, after analysing their campaigns, the problem is usually the same: they have applied Google's automatic recommendations. The paradox? Google promises to optimise your campaigns, but in many cases these suggestions increase the advertising spend without improving the [...]
Table of contents In 2026, e-commerce is radically changing the way customers find and buy products online. It's no longer enough to rank well in Google: conversational AI assistants like ChatGPT and Google Gemini are changing the rules of the game. Instead of word searches [...]
Table of contents For years, many SEO professionals in Spain assumed that press releases did not help Google rankings. And for a long time, that statement was true. But SEO changes. Google changes. And so do press releases. After retesting this strategy in several […]
Table of contents If you work with local SEO, you've probably seen them everywhere: on Google Business Profile, in Search Console, in tools such as Semrush or Ahrefs, and even in automatic emails from Google saying that your listing “could perform better”. As a local SEO agency, we have also seen these recommendations from [...]
Table of contents The battle for the map Today, appearing or not appearing on Google Maps represents the difference between a busy local business and an empty one. At Grupo Eiji, we are well aware of this feeling, as we work with SMEs and freelancers from different sectors who convey these feelings to us. Our work as an agency […]
Table of contents More than 60% of small businesses in Spain compete to capture the attention of customers in a saturated digital environment. In this scenario, standing out is not a matter of luck but of strategy. If you are looking to increase your sales and build customer loyalty, discovering current and proven tactics will make the […]
